Social Media and the Underbelly of Abuse

August 7, 2013

As businesses we use Social Media forums of all descriptions on a daily basis. We use it for networking, promoting ourselves and our brands, to be in touch with interesting people and to build our credibility in our industry. There are reams of rules, guidelines and blogs that we write in order to document best and most successful strategies.

We are largely a benign, friendly and helpful lot. Occasionally we get a bit boring with direct sales messages but that’s essentially the worst sin we commit.

Social Media and the Dark Side

The practice of Trolling has sadly come to everyone’s attention over the last few days. Threats of rape have been posted to Caroline Criado-Perez on Twitter in response to her campaign to have an image of Jane Austen on the new £10 note and to the Labour MP Stella Creasy. Bomb threats were sent to TV Presenter Prof Mary Beard last week and to journalist Claire Dent. More information on these threats can be read here in the BBC News article

Social Media Bullies

Like most people, I can’t begin to understand trolling behaviour. It’s obscene. I may not agree with all of the views of the people I am connected to on social media and entering a debate is one thing but abuse is not debate is it? It’s the worst in playground bulling. Except the bullies in this case a remote, hiding, and I imagine, sitting in skanky, darkened rooms in their pants, sniggering into their devices. Just because the abuse is on Social Media does not make it ‘virtual’. The possibility of actual ‘rape’ or ‘bombing’ may not have been ‘real’ in its truest sense, but the threat of it is real abuse that can lead to feelings of vulnerability and isolation.

Bring in the Big Guns

Tony Wang, Twitter UK’s boss has pledged to do more to tackle abusive behaviour and there are plans to have a ‘report abuse’ button, making it easier to log threats and abuse. There has been great debate around the subject over the last week. In Toby Young’s blog for the Telegraph  he questions whether a ‘report abuse’ button would morph in to a ‘report anything I disagree with’ button and undermine the free speech approach of the Twitter platform, and the concept of free speech as a whole. His view is to ‘just block them and move on’. His contention is that most Troll behaviour is merely attention seeking and not of any real threat. I have to say, although no massive fan of all of Tony’s views, he has made valid points here. A robust use of the block button on any social media platform is probably more than enough to rid oneself of any malicious comment.

However, I can’t help but worry about the percentage of truly abusive and threatening behaviour and its effect upon the victims. Tony’s view is fine if you are robust, but what if you are not? What if you are feeling vulnerable and isolated about such attacks? What if you are young and impressionable? 14 year old Hannah Smith it appears was all of those things. Why did she not report the abuse she received via ask.fm – would it have helped save her from the path she took? And why are her 16 year old sister and the tribute Facebook page receiving the same vile cyber bulling abuse? 

Any of us who are parents of younger children will want easy measures put in place on all forums to report abuse and surely we need to be educating our young ones that, just as with playground bullies, the first course of action is to tell someone and that there is no shame in that.

The cornerstone of democracy is free speech and the freedom to debate. We lose that at our peril, but there is still room for the old adage ‘if you can’t say anything nice, don’t say anything at all’

Here is information on how to report abusive behaviour or content for:

Facebook

Twitter

Google+ for parents 

Google+ for Adults

LinkedIn

Blog Writing and the Voices in my Head

July 30, 2013

Logo image for blog writing services - The Essential Sales CompanyI spend a lot of time blog writing for clients who are in vastly different industries. They want me to write on their behalf because they don’t have the time or confidence to do it themselves. See related article ‘How to Write a Good Blog’

Blog writing for other people takes a particular discipline. It’s a case of writing with someone else’s voice; how they want to communicate and the profile of the people they are wishing to engage with.

Every client has a different voice and style whether they are accountants, electrical engineers, hotels, bathroom manufacturers, travel companies, website builders or data providers – thus all the different blogging voices in my head!

Interpreting the Voices

Don’t get me wrong – this is no article of complaint. I love what I do because of the wildly differing people I work with and the breadth of what they do. I work with people in many different ways and I enjoy them all for different reasons:

  • The Bare Bones Brief – ‘I know you’ll think of something great to write about’
  • The Skinny Brief – ‘Something along the lines of this?’
  • The Meat on the Bones Brief – ‘Here’s some notes and my thoughts on this subject’
  • The Fully Monty Brief – ‘Here’s my treatise. Can you make it make sense to my readers?’

Some articles require great creativity, some require research of a subject, some are newsy and chatty and some are serious industry insights. All of them are great to work on, and all of them need shaping in a way that makes them as visible as possible to search engines.

Back to the Voices in my Head

Sometimes, just sometimes though, like this morning, I set off on an article and realised I had the wrong voice in my head and had to root around for the right one!

What I love about what I do is when a new client reads what I have written on their behalf and says ‘yes, that’s perfect’. Perhaps it’s a specific skill to research and write knowledgeably about differing industries in a way that is engaging to the reader. And I know that  the effort and time I put in to each article releases my clients to get on with what they do best. That’s why I like all those different voice styles in my head – it wouldn’t be as interesting or satisfying without them.

Please like and share, and if you are interested in a blog writing service please use the Quick Contact form and I’ll be in touch.

Marketing your Business and the True Worth of Added Value

July 3, 2013

Marketing your business online these days is a constant battle for visibility, credibility and customer satisfaction. Once you have made a sale, the importance of adding value for the customer is crucial in order for them to buy from you again and spread the word about your products/services.

A Case Study in Marketing and Value

Nasos and Julie from Zante Zest - they know their marketing

The lovely Nasos and Julie, co-founders of Zante Zest

I have been considering this concept of added value after a recent holiday experience. A friend and I decided to abandon our families for the first time in many years and take some healthy time out for ourselves (cruel perhaps, but necessary). We were tired and felt unhealthy, and after an online search plumped for Zante Zest  on the Greek Island of Zante for a bit of holistic detoxing.

 

 

 

 

Marketing score 1- Visibility

The first thing to note was the company’s visibility on Google. They had obviously done some homework and our search terms brought them high up on page one of the organic listings, which, when you consider how many yoga retreats/detox/juicing holidays are available in Europe, is quite an achievement.

Marketing score 2 – Presentation

Julie in a fridge of fruit and veg - excellent image marketing

Now I think mmmmm- apples instead of mmmmm - cider!!

The Zante Zest website itself was well laid out. Great looking, plenty of images, testimonials and a flavour of how they worked and the activities they offered. The prose was personal and appealing.

 

 

 

 

 

Marketing Score 3 – The Hidden Gem of Adding Value

I certainly had no idea how brilliant the trip would be until I experienced it. In fact I went with a little trepidation about what would be expected of me! Yes, the Island of Zante is stunningly beautiful. You don’t appreciate walking through orchards of orange, fig and almond trees or olive groves until you’ve done it. The bright turquoise of the water, the clarity of the light, the heat, the sandstone cliffs – I could wax lyrical for HOURS! – but I digress.

No, the real gem was the care that Julie and Nas took with us. For one thing, they only take 2 people at a time so you really DO get a personal service, tailored to your needs (an oft overused phrase in marketing but in this instance entirely accurate).

Let’s take it as read that they really are experts in their fields ( and they are), their skill lies in the care that they take in ensuring their clients achieve what they want to achieve in the time they spend on the Island. They took time to understand our lives, our stresses, our frustrations and our joys and somehow used this intelligence to create an exercise plan that would push but not defeat us. They managed to untangle our self-perceived limitations and replace them with boundless energy!

Anything we wanted to do on the trip they organised and took us on. They were knowledgeable and informative. They were our holiday guides but also left us for ‘alone’ time – perfectly judged all round.

It wasn’t all about the physical though – when was the last time you climbed a mountain to watch the sun rise? You have to – it’s awesome!

We arrived home from Zante rejuvenated, refreshed, re-energised, relaxed and any other ‘re’ word you can think of!

 

 

 

You could go to Zante fo a yoga retreat, a detox, a walking holiday, a beach holiday, a sightseeing holiday, a ‘boot camp’. Or you could join Zante Zest and have the perfect balance of all of them. I will be returning. And I will be spreading the word on their behalf.

 

 

And that’s the true worth of adding value – your customers become your marketeers.

Drop me a line if you have any stories of super-duper service that has bought your loyalty.

How to Write a Good Blog

June 4, 2013

 

When it comes to the question of how to write a good blog, and it’s a question I get asked a lot, it’s best to start with the basics; – why are you blogging and why do you think you should? This is an important question to answer as it will inform the style and content of your articles and keep you focussed. To write a good blog your article needs to contain three essential elements – it’s part of your marketing strategy to generate leads, it serves to bolster your credibility as an expert in your particular field and crucially, it’s there to help with Search Engine Optimisation (SEO)

What’s a blog?

A blog is an article to engage with current and potential customers. It is a personal reflection of your area of expertise. A good blog interests and builds trust in the reader, who will be willing when asked to take action in some way.

How to Write  a Good Blog With Meaningful Content

There is a lot to consider when setting out your path of how to write a good blog, but it’s worth keeping a framework in mind rather than just free-writing to make it most effective from a marketing and SEO standpoint.

So here is my 14 step guide on how to write a good blog:

1. Keywords – choose keywords and long-tailed keywords that you target for your website. Using Google’s keyword tool is valuable in figuring out which keywords and keyword phrases are regularly being used on search engines.
2. Title – It’s worth taking time to get this right as your title has a lot of work to do! It needs to be attention grabbing, tempting the reader to engage with the article and it absolutely must contain the keywords relevant to your website to make it visible to search engines – no use posting a blog if no one with a potential interest in what you do can find it.
3. Headings – As above – H1 tags are critical, followed by H2 – H6. Use plenty of headings containing keywords and make sure the paragraphs under the headings also contain keywords. This will help bolster your organic SEO ranking.
4. Images & videos add interest to the reader and if you alt tag them with relevant keywords, they add interest to Google
5. Links – make relevant external links and links to other areas of your website. Again this adds interest for the reader and the search engine
6. Make it easy to scan – people don’t necessarily want to read large blocks of text – if you ‘chunk’ your information – people will invariably scan the headings and then delve in further when a title grabs their attention.
7. Article Length – make your blog somewhere in the region of 300 – 550 words in length. There is great debate on the subject however and effective articles can be less or far more than this. My advice is that this benchmark will serve you well for most blog articles but don’t be bound by it.
8. Content – What you should write about. Your blog is a way to show your potential and current customers what you know and how you add value if they buy your goods and services. Write about what you know in your industry and what your opinion is of it. Linking to news stories or personal experiences that can be applied to your business are good sources of inspiration.
9. References – back up your subject by referencing other people’s work/articles/websites – don’t be afraid to be a ‘curator’ and link to external sources that have informed you.
10. Proof read your article – grammatical and spelling errors can undermine your efforts so it’s worth stepping back and then re-reading with fresh eyes (or get someone to read it for you).
11. Write for your readers – I know I have been banging on about the importance of keyword placement and visibility for Google-bots but please, there is nothing so transparently dull as a website or blog that is only written to flirt with Google. It’s always noticeable, and it certainly cramps the readability of it! Being too technical in your prose may show that you are an expert but won’t necessarily make for an engaging article.
12. Include a ‘call to action’ – what would you like the reader to do at the end of the article? – get in touch? Check out your product or service? Subscribe to your blog/mailing list? Share your article with others? Whatever it is make it easy for them – put your social media links on so people can share it – ask them for their opinions with a link to your email or contacts page. Link them to the area of your website you are informing them about.
13. Write regularly – this will build your brand and your visibility and don’t forget to announce your latest articles on your other social media forums.
14. Please enjoy it! – Write about what you know and what you do like you are talking to that potential customer over a cuppa – you can still be an expert over a cuppa!

Copy writing and Ghost Writing

If on the other hand the task of regularly blog writing seems too onerous and time consuming, consider buying in the services of a copy writer who can take your ideas and compose written material on your behalf.

Ghost writing is a skill – to be able to write knowledgeably on behalf of someone else and to shape it to make it as effective as possible from a marketing and SEO point of view.
If you want to write articles but are not sure where to start, I hope this article has been of some help and inspiration. If you would like any further help, please get in touch. The article What to Look out for in Blog Writing Service may also be of interest.

What to look out for in a Blog Writing Service

April 29, 2013

Blog writing service - image showing notepad with the word BlogBlog writing can be a tiresome activity when days are busy looking after customers and all the other pressing matters that concern a business.

Investing in a blog writing service can be a very cost effective way of boosting your inbound marketing activities and upping your online visibility, but how do you know if you’re getting the right person for the job?
Here are some things to bear in mind when looking for a blog writer/social media manager:

  • If they do not work within your industry, make sure they are willing and able to effectively research subject matter.
  • They need to be someone who takes the time to know your industry, your business and you; your approach and ethos.
  • They should be able to write with your voice and not impose their own voice on to the articles.
  • They should understand SEO and how to apply it to your articles and social media
  • They should understand the marketing message in each article; calls to action and standards of blog layout and content. See further information on the content of a good blog article here 
  • They should know about effective keyword placement

At The Essential Sales Company, A holistic approach is taken to your blog articles and social media. They are not stand alone items, but should be part of the whole inbound marketing strategy.

Making the most out of what you want to say. Contact The Essential Sales Company, for more information regarding the blog writing service.

What the clients think:

‘I don’t know how you do it. I give you a few words and you manage to turn it into a meaningful industry article. I think you could qualify as an electrical engineer’ Alex McSheffrey, AJM Drives & Controls

Talk about making a silk purse out of a sow’s ear; Anastasia can create a blog out of virtually nothing! I gave Anastasia no more than two lines of text for a guest blog on my website and she turned it into a highly professional post’ Clive Barwell TEP FCSI CFP 

Blog Writing and when you shouldn’t do it

April 10, 2013

We all know that blog writing and latest news items are an important part of any inbound marketing campaign. They are also a critically important part of engaging with current and prospective customers so that they can see you are a dynamic force in your industry.

It’s a time thing

We also all know that all marketing activities are an important part of the daily jobs list, but how many of us have put those activities to one side and concentrated on the immediate business at hand for our current customers? Balancing up all the different areas of our business life that require attention is the biggest challenge to get right.

Blog writing and why you should do it

  • Drives traffic to your website
  • Links with your social media forums
  • Credibility
  • Visibility

Why you don’t do it

  • Time – or the lack of it
  • You can’t think of anything to say
  • You do know what you want to say but are uncertain you can express it convincingly

If the above points strike a chord, then maybe it’s time to out-source this activity, like you might outsource book-keeping or certain admin tasks.

I write blogs articles for a variety of clients in a variety of industries. What my service buys them is time. The time to get on with business.

If you would like more information or help with your blog writing activities, drop me a line

For more information on The Essential Sales Company list of services click on the How We Work page

Why Proofreading Matters in Marketing

February 12, 2013

Logo image for copy writing and proofreading servicesProofreading is a tricky business, especially when you are doing it for yourself. However, in your marketing material it is crucial to check your work for errors, or even better, get someone to proofread it for you.

Aside from the obvious cost attached to printing your 1000 leaflets only to discover you have inadvertently spelled an obvious word incorrectly, the real cost is in the mortification you have to deal with when proofreading has not been done properly.

English is a ludicrously complex language when it comes to spelling, because of the history of its development – more on this can be found on the excellent The English Spelling Society website. The ability to spell correctly is linked to our perceptions of intelligence – we all make grammatical and spelling mistakes from time to time, but we also judge others when we see articles of expertise peppered with errors.

Proofreading your spell checker cannot do

The spell checker on your pc is great for picking up mistyped words and the auto-correct feature is generally very good for those commonly misspelled words. In a 2010 article, The Daily Telegraph reported ‘separate’ to be at the top of the list of most commonly misspelled words. For the rest of the top twenty click here.

Your spell checker can’t do everything though, check out the poems about why English spelling is so hard to learn at The English Spelling Society, including Margo Roark’s ‘Eye halve a spelling checker’

Proofreading professionals

If your copy is important to get right, consider using the services of a proofreader. When we proofread work ourselves, our eyes and brain are assuming what’s coming next (because we wrote it) and so tend to miss things. A proofreader will check for spelling, grammar and meaning, ensuring your work is flawless.

If you would like more information or are in need of proofreading services, please get in touch via the quick contact form.

Networking is Crucial for Marketing your Business (and it’s not as bad as you think)

February 6, 2013

 

Networking illustration

When you start out in business you might have the same misgivings about networking as you would about going to a party where you don’t know anybody (being stranded by the buffet with a slightly acidic Beaujolais and a sudden fascination for skewered pineapple chunks). But it’s really not that bad!

Making Networking work for you

If you have recently set up in business, networking needs to be part of your regular marketing activities, but it’s never as onerous as it first appears.

Have no fear – put you best foot forward and bear the following in mind and you won’t go wrong:

  • Networking is about meeting your peers, in business like you.
  • Don’t feel daunted – most people remember their first networking experiences and will show you the way.
  • Take oodles of business cards and any promotional/marketing leaflets with you
  • Make sure your business cards are professionally made – it shows you are serious about your business.
  • Don’t skulk – introduce yourself and find out about others in the room – if you take an interest in them you have a better chance of them taking an interest in you.
  • Don’t sell at people – let’s be clear – you are there to grow your business but people do business with people not their products – develop relationships. Remember it’s not just about the people in the room it’s about who they may know who has a need of your services.
  • Prepare an ‘elevator pitch’ – A 30, 40 or 60 second introduction to your services – It needs to be concise and enticing to the listener.
  • Don’t forget to listen – you may know someone in need of a company represented in the room. A referral is a great way to forge a relationship.
  • If you have talked to someone of interest, follow it up with a ‘ good to meet you email’
  • Do arrive smartly dressed as a professional representative of your business – but don’t get bogged down in the psychology of what to wear to impress, or how people might perceive you– you’ll end up hiding in the back of your wardrobe, sobbing.
  • Be yourself!

That’s all there is to it!

A few excellent networking forums in the area are:

Ladies 4 Networking
4 Networking 
Brighouse Link
Business for Calderdale 

Get out there – Get known – Do Business!

Inbound Marketing and its Place in a Small Business

January 23, 2013

Inbound marketing has taken hold – no doubt about it, but you don’t need the colossal online advertising budgets of the global brands to take advantage of making social media and blogging a way of engaging with prospective customers and generating leads.

The Integrated Approach to Marketing

For a small business the best approach is to spread your marketing across traditional advertising methods with relatively cheap online strategies. When people read your flyer and then check out your website (which everyone does before ever picking up the phone), they will see that you are reputable, current and engaging with your customer base.

Top Tips for increasing your online presence cheaply

LinkedIn

LinkedIn is a great forum if you are a company that deals business to business. Create and manage your profile, make connections and join discussion groups. It is a credibility building exercise so that your potential clients can see you as a knowledgeable, credible resource within your industry.

Facebook

Facebook allows you to engage with and grow your audience and potential customers. Especially useful if your business is consumer facing. By sharing news, stories and special offers to encourage people to ‘like’ your brand, stay engaged with you and share your posts with their communities.

Advertising with Facebook can be extremely cost effective exercise to grow your audience. As with Google, Facebook campaign costs are determined by auction either by how often the ad is seen or how many people click on it. Your campaign is targeted towards your chosen criteria

Google

Google+

Like Facebook, Google+ is a forum for growing an online community but unlike Facebook, it’s about connecting to people and business you want to know rather than ‘friends’ you already know. Develop ‘circles’ in different categories, choose which circles you share information with. Post articles, share insights and create ‘hang-outs’ (discussion forums)

Google Ads

Google Adwords are a very effective way to make you more visible to potential customers when they are making a search. Cost depends on how competitive your search keywords are and are governed by auction. A short term campaign specific to an event/special offer is a useful way to promote your company and determine how effective Google Ads are for your business.

Twitter

Twitter is about doing it in 140 characters or less – being succinct is the key and engaging in dialogue with other users. There is no upper limit on how many times you should tweet in a day. It is intense for a small business to manage. However, a recent and fascinating report by Optify showed that Twitter was the most effective platform for generating leads.

Blogs

Blog articles have several purposes. They can help to boost your organic search engine ranking, they let your potential customers know you are knowledgeable in your field and they are an effective promotion and engagement tool. Publish your articles online with links back to your website through portals such as Ezine Articles

Email Marketing

OK so let’s not spam. It’s rude and annoying. Having said that, a well-crafted regular newsletter to people who have agreed to receive one, has the potential to yield a high ROI. A recent case study from dotMailer, a professional email marketing company showed a staggering month on month ROI of £2400% for one of their clients. The numbers are big in this case but the principle remains the same – send targeted message with calls to action and links to more information. Make it look professional and use metrics to gauge results.

Summary

  • Only a relatively small % of your business will come directly from social media but it is developing all the time.
  • Social media builds brand awareness and credibility.
  • If you use it, use it properly – it won’t convince Google or your customers you are credible if you don’t.
  • You don’t have to spend a fortune developing your brand online
  • Integrate traditional and digital campaigns to boost lead generation
  • Use metrics to measure the effectiveness of your campaigns such as  Facebook Insights and Google Analytics  for paid-for campaigns.

If you have any comments or queries, please don’t hesitate to get in touch via the quick contact form.

Want to develop your reach but don’t have the time? Contact us for cost effective, managed and integrated marketing campaigns

How to Write Good Blog Articles

January 15, 2013

Writing good blog articles as part of your marketing strategy

Anastasia Carr, author of How to Write Good Blog ArticlesWhen you consider how to write good blog articles, let’s start with the basics – why are you blogging and why do you think you should? This is an important question to answer as it will inform the style and content of your articles and keep you focussed. Essentially effective blogs have three very important strings to their bow – As part of your marketing strategy, to help with Search Engine Optimisation (SEO) and to help engage with your prospects and generate leads.

What’s a blog?

A blog is an article to engage with current and potential customers. It is a personal reflection of your area of expertise. A good blog interests and builds trust in the reader, who will be willing when asked to take action in some way.

There is a lot to consider when setting out on a blog but it’s worth keeping a framework in mind rather than just free-writing to make it most effective from a marketing and SEO standpoint.

So here is my baker’s dozen guide on how to shape your blogs:

1. Title – It’s worth taking time to get this right as your title has a lot of work to do! It needs to be attention grabbing, tempting the reader to engage with the article and it absolutely must contain the keywords relevant to your website to make it visible to search engines – no use posting a blog if no one can find it.

2. Headings – As above – use plenty of headings containing keywords and make sure the paragraphs under the headings also contain keywords. This will help bolster your organic SEO ranking.

3. Make it easy to scan – people don’t necessarily want to read large blocks of text – if you ‘chunk’ your information – people will invariably scan the headings and then delve in further when a title grabs their attention.

4. Make your blog somewhere in the region of 250 – 550 words in length. Although there is great debate on the subject and effective articles can be less or far more than this, my advice is that this benchmark will serve you well for most blog articles.

5. What you should write about – Your blog is a way to show your potential customers what you know and how you add value if they buy your goods and services – write about what you know in your industry and what your opinion is of it.

6. Images & videos add interest to the reader and if you alt tag them, add interest to Google

7. Links – make relevant external links and links to other areas of your website. Again this adds interest for the reader and the search engine.

8. References – back up your subject by referencing other people’s work/articles/websites – don’t be afraid to be a ‘curator’ and link to external sources that have informed you.

9. Proof read your article – grammatical and spelling errors can undermine your efforts so it’s worth stepping back and then re-reading with fresh eyes (or get someone to read it for you).

10. Write for your readers – I know I have been banging on about the importance of keyword placement and visibility for Google-bots but please, there is nothing so transparently dull as a website or blog that is only written to flirt with Google. It’s always noticeable and it certainly cramps the readability of it!

11. Include a ‘call to action’ – what would you like the reader to do at the end of the article? – get in touch? Check out your product or service? Subscribe to your blog/mailing list? Share your article with others? Whatever it is make it easy for them – put your social media links on so people can share it – ask them for their opinions with a link to your email or contacts page. Link them to the area of your website you are informing them about.

12. Write regularly – this will build you brand and your visibility and don’t forget to announce your latest articles on your other social media forums.

13. Please enjoy it! – Write about what you know and what you do like you are talking to that potential customer over a cuppa – you can still be an expert over a cuppa!

Copy Writing and Guest Blogging

If on the other hand the task seems too onerous and time consuming, consider buying in the services of a copy writer who can take your ideas and compose written material on your behalf.
Guest Blogging is a skill – to be able to write knowledgeably on behalf of someone else and to shape it to make it as effective as possible from a marketing and SEO point of view.
If you want to write articles but are not sure where to start, why not get in touch?

You know what you want to say – I know how to say it.

Social Media – is it worth the effort?

June 8, 2012

There are two facts about Social Media that I am convinced of:

  1. It is here to stay
  2. It is constantly developing

Some people in business are still reticent about using it, or they set it up and then do not stick with it. This tends to be because people are not sure why they are subscribing or how to use it effectively. However, the rules of any marketing strategy apply just as well to Social Media usage:

Planning
What do I want social media to achieve for my business and brand? Is it direct sales, brand awareness, a communication tool? – Or a combination of all three? Are you aware of the functions of Facebook, Twitter, Google+, Pinterest and LinkedIn and the etiquette for communicating within them?

Development
Learning to use these tools to widen the visibility of you brand and what impact they can have.
Learning what to say – If you think I don’t know what to say – try the FAQs on your website – usually a mine of information! What’s new in your business, what’s new in your industry and what you think about it, what’s new with you!

Integration and management
How to include these tools into you marketing plan and your working day so they are doing what you want them to do in the way you want to do it.

Review
Are your messages being read? If not, are you communicating in the right way to the right audience? Have mechanisms in place to track whether the enquiries you get have seen your brand on Social Media sites?

The best way to learn about it is to jump right in and explore it and don’t be afraid to ask for help! It can be worth the effort of you stick with it!

Marketing Campaigns to your existing clients.

June 7, 2012

The Essentials Sales Company has been off guest-blogging and has written an article for The Design Mechanics about marketing campaigns to existing and past clients that can help boost your sales. It offers the top ten tips to make this happen.

The first time a concerted marketing effort occurs to a business owner is often when they are in need of growing their business and finding new clients/customers. However, whilst busy with finding new customers don’t forget the ones you already have or have had in the past (The main advantage of this is you won’t have to make that dreaded cold call). You know them and they know you and what you do. OR DO THEY? Do your past or even current clients know or remember all of your products/services?

To read the full article please follow the link:
http://thedesignmechanics.com/blog/how-to-sell-more-to-your-current-customers/

Hope you enjoy it and it is of use!