We all know that blog writing and latest news items are an important part of any inbound marketing campaign. They are also a critically important part of engaging with current and prospective customers so that they can see you are a dynamic force in your industry.

It’s a time thing

We also all know that all marketing activities are an important part of the daily jobs list, but how many of us have put those activities to one side and concentrated on the immediate business at hand for our current customers? Balancing up all the different areas of our business life that require attention is the biggest challenge to get right.

Blog writing and why you should do it

  • Drives traffic to your website
  • Links with your social media forums
  • Credibility
  • Visibility

Why you don’t do it

  • Time – or the lack of it
  • You can’t think of anything to say
  • You do know what you want to say but are uncertain you can express it convincingly

If the above points strike a chord, then maybe it’s time to out-source this activity, like you might outsource book-keeping or certain admin tasks.

I write blogs articles for a variety of clients in a variety of industries. What my service buys them is time. The time to get on with business.

If you would like more information or help with your blog writing activities, drop me a line

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