There are two facts about Social Media that I am convinced of:

  1. It is here to stay
  2. It is constantly developing

Some people in business are still reticent about using it, or they set it up and then do not stick with it. This tends to be because people are not sure why they are subscribing or how to use it effectively. However, the rules of any marketing strategy apply just as well to Social Media usage:

Planning
What do I want social media to achieve for my business and brand? Is it direct sales, brand awareness, a communication tool? – Or a combination of all three? Are you aware of the functions of Facebook, Twitter, Google+, Pinterest and LinkedIn and the etiquette for communicating within them?

Development
Learning to use these tools to widen the visibility of you brand and what impact they can have.
Learning what to say – If you think I don’t know what to say – try the FAQs on your website – usually a mine of information! What’s new in your business, what’s new in your industry and what you think about it, what’s new with you!

Integration and management
How to include these tools into you marketing plan and your working day so they are doing what you want them to do in the way you want to do it.

Review
Are your messages being read? If not, are you communicating in the right way to the right audience? Have mechanisms in place to track whether the enquiries you get have seen your brand on Social Media sites?

The best way to learn about it is to jump right in and explore it and don’t be afraid to ask for help! It can be worth the effort of you stick with it!