Blog writing service - image showing notepad with the word BlogBlog writing can be a tiresome activity when days are busy looking after customers and all the other pressing matters that concern a business.

Investing in a blog writing service can be a very cost effective way of boosting your inbound marketing activities and upping your online visibility, but how do you know if you’re getting the right person for the job?
Here are some things to bear in mind when looking for a blog writer/social media manager:

  • If they do not work within your industry, make sure they are willing and able to effectively research subject matter.
  • They need to be someone who takes the time to know your industry, your business and you; your approach and ethos.
  • They should be able to write with your voice and not impose their own voice on to the articles.
  • They should understand SEO and how to apply it to your articles and social media
  • They should understand the marketing message in each article; calls to action and standards of blog layout and content. See further information on the content of a good blog article here 
  • They should know about effective keyword placement

At The Essential Sales Company, A holistic approach is taken to your blog articles and social media. They are not stand alone items, but should be part of the whole inbound marketing strategy.

Making the most out of what you want to say. Contact The Essential Sales Company, for more information regarding the blog writing service.

What the clients think:

‘I don’t know how you do it. I give you a few words and you manage to turn it into a meaningful industry article. I think you could qualify as an electrical engineer’ Alex McSheffrey, AJM Drives & Controls

Talk about making a silk purse out of a sow’s ear; Anastasia can create a blog out of virtually nothing! I gave Anastasia no more than two lines of text for a guest blog on my website and she turned it into a highly professional post’ Clive Barwell TEP FCSI CFP